Glossary

This page will help you get started with MOLOCO Cloud API.

Glossary

For the successful integration with the MOLOCO Cloud API, you should familiar yourself with the key concepts such as Workplace, Ad Account, Campaign, etc. In below, you can find the definitions of such concepts.

Term

Definition

Ad Account

Account assigned to a person or organization that promotes products with advertising 'campaigns'.

Campaign

An act to advertise a product. It as a Goal, a creative group, a product to promote, charging related details, targeting information.

Product

Something that needs to be advertised, such as an App or Web.

Creative

Something that should be rendered in the advertisement slot.

Creative Group

Group of Creatives. The creatives belong to the same group is logically equivalent, but with different representations.

Workplace

A Group of Ad Accounts. Conceptually this maps to an Organization that is doing business on MOLOCO Cloud.

Sometimes you may need to refer to the Moloco Help Center. Terms used in Developer Portal and the Help Center could be slightly different. Below are the terms used differently between those two platforms.

Developer Portal

Help Center

Description

Product

App

Something that needs to be advertised, such as an Mobile App or Web App.

Customer Set

User Lists

A group of user identifiers used in the CSV format. This can be used to target particular users.